Retail strategy is often won or lost at the shelf.
Brands invest millions in promotions, pricing strategies, merchandising programs, and retail partnerships. Yet many of those initiatives depend on something far more basic: consistent execution inside individual stores.
To better understand the state of convenience retail execution, Survey analyzed observations collected from 18,522 convenience stores across the United States over a 12-month period.
Get exclusive insights from 18,522 convenience stores across the United States.
Of all measures evaluated, pricing accuracy produced the weakest performance. Only 51.51% of observations matched expected or promoted pricing, meaning nearly half of all pricing observations contained a discrepancy.
Pricing discrepancies can impact shopper trust, promotional effectiveness, margin performance, and retailer relationships.
The benchmark identified an observed 37.97% out-of-stock rate. Every out-of-stock represents a missed opportunity for both brands and retailers.
When products are unavailable, trade investments, promotions, and shopper marketing efforts cannot achieve their intended impact.
One of the most surprising findings was the consistency of execution challenges across the United States.
The highest-performing region achieved 66.33%, while the lowest-performing region scored 61.97%, representing only a 4.36-point difference.
This suggests the opportunity is less about geography and more about improving operational visibility, accountability, and intervention at the store level.
The benchmark identified four recurring factors that influence retail performance:
The convenience industry doesn’t have a visibility problem. It has an actionability problem.
The most successful organizations connect store-level intelligence with execution, remediation, verification, and continuous optimization.
Access the complete research, methodology, regional data, benchmark scores, and recommendations for brands and retailers.
Access the complete benchmark report, including methodology, regional performance analysis, pricing accuracy trends, display compliance benchmarks, and strategic recommendations for CPG brands and retailers.
Questions about the findings? Contact our team to discuss how Survey helps brands improve retail visibility, execution, shelf performance, and growth.
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