How a Leading Water Brand Improved Shelf Performance at CVS
Retail visibility, targeted action, and continuous optimization helped improve product availability, reduce out-of-stocks, and drive measurable sales growth across CVS test stores.
The Challenge
CVS locations were experiencing recurring execution and availability issues across key SKUs for a leading national water brand. Store-level demand often outpaced replenishment activity, resulting in frequent out-of-stocks and missed sales opportunities. Inconsistent planogram execution further limited shelf visibility and reduced shopper conversion.
The brand needed a more proactive approach to identify performance issues, prioritize corrective action, and improve on-shelf availability in the stores with the greatest opportunity for impact.
The Survey Solution
To address these challenges, Survey helped the brand gain real-time visibility into shelf conditions, product availability, and execution quality across a targeted group of CVS locations.
Key elements of the strategy included:
- Identifying SKU-level out-of-stocks and planogram compliance issues
- Prioritizing stores with recurring execution and availability challenges
- Deploying targeted corrective action to address performance gaps
- Measuring improvements over time to optimize future execution
Rather than reacting to issues after sales were impacted, the brand was able to identify problems earlier, take action faster, and continuously improve retail performance.
The Results
