How a leading dairy brand improved retail performance at Walmart by combining real-time visibility, rapid corrective action, and shelf execution.

Retail Performance Suite

/ Leading Dairy Brand Improves Retail Performance at Walmart and Generates $2.3M in Incremental Sales

By combining real-time retail visibility with targeted in-store execution, the brand improved shelf availability, protected promotional performance, and achieved a 5.5x ROI.

in incremental sales 

$ 0 mm

increase in dollar sales

0 %

lift in backroom stock for high-priority SKU

0 %

on-shelf availability achieved

0 %

return on investment

0 x

The Challenge

A national dairy brand was experiencing inconsistent retail execution across Walmart stores during critical promotional periods. Unexpected demand spikes led to stockouts, lost sales opportunities, and reduced shelf availability for key SKUs.

Without timely retail visibility, the brand struggled to:

Identify execution issues before they impacted sales
Maintain consistent on-shelf availability
Support promotional performance
Prioritize store-level corrective action

The team needed a scalable approach that connected retail visibility with rapid execution in order to improve overall retail performance.

The Survey Solution

The brand leveraged Survey’s Retail Performance Suite to improve inventory availability and store-level execution across Walmart locations.

Retail Visibility

Real-time store intelligence surfaced out-of-stock risks and execution issues as they occurred.

Execution & Compliance

Survey field teams were rapidly deployed to address inventory gaps, restock displays, and improve shelf execution.

Shelf Performance

Store-level insights helped optimize backroom inventory levels and strengthen availability for priority SKUs.

Demand Activation

Improved product availability ensured shoppers could find products during promotional periods, capturing demand that would otherwise be lost.

Retail Performance Outcomes

By combining real-time visibility with targeted field execution, the brand achieved measurable improvements across key retail performance metrics.

increase in permanent backroom stock of the 96oz SKU 

+ 0 %

increase in safety stock levels of the 64oz SKU 

+ 0 %

increase in dollar sales and +10.1% growth in unit sales

+ 0 %

return on investment — totaling $2.3mm in incremental revenue

0 x

on-shelf availability reached across stores, reducing stockouts and improving the shopper experience

0 %

These improvements helped the brand create a more consistent shopper experience while maximizing promotional investment.

Why It Matters

Retail performance depends on more than inventory. Brands need visibility into store conditions and the ability to take corrective action quickly. By turning store-level signals into execution, this dairy brand improved shelf performance, reduced lost sales opportunities, and captured incremental demand during key promotional periods.

Real-time retail visibility helped us rethink how we manage our highest-priority SKUs. With Survey's Retail Performance Suite, we gained the insights and execution support needed to improve on-shelf availability, protect promotional performance, and drive measurable growth at Walmart.

Improve Retail Performance Across Every Store

Retail visibility is only valuable when it drives action.

Survey’s Retail Performance Suite helps brands identify execution gaps, improve on-shelf availability, and activate demand across thousands of retail locations.

Ready to improve retail performance? Schedule a demo today.