How Dude Wipes Uncovered $300K in Lost Sales at Kroger
Survey helped Dude Wipes uncover hidden availability issues, prioritize corrective action, and improve shelf performance—resulting in higher sales and stronger retailer support.
The challenge
Dude Wipes needed a faster way to identify product availability issues across its Kroger footprint and understand the true impact of out-of-stocks on sales performance.
Traditional reporting provided limited visibility into what was actually happening on shelf, making it difficult to validate issues, prioritize action, and allocate resources effectively.
The Survey Solution
The Results
of stores with OOS events had no backstock available
0
%
in missed sales detected during the test
$
0
k
sales lift across SBM-activated pilot stores
0
%
Using the Survey Retail Performance Suite, Dude Wipes gained real-time visibility into SKU-level availability issues across 1,500 Kroger locations.
Survey helped the team:
- Identify out-of-stocks and execution gaps
- Validate issues with store-level visibility
- Prioritize corrective action where impact was greatest
- Improve product availability through targeted execution
This allowed the team to focus resources where they could drive the greatest business impact.
