How Dude Wipes uncovered $300k in lost sales at Kroger with real-time merchandising signals
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Signal-Based Merchandising helped validate out-of-stocks, boost sales, and secure a renewed Kroger agreement.
The challenge
Survey launched a 12-week Signal-Based Merchandising program across 1,500 Kroger locations for Dude Wipes, a fast-growing personal care brand. Using real-time shopper signals, the brand was able to surface SKU-level OOS insights and direct targeted merchandising only where needed—validating assumptions and prioritizing execution quickly.
The Survey Solution
The Results
of stores with OOS events had no backstock available
0
%
in missed sales detected during the test
$
0
k
sales lift across SBM-activated pilot stores
0
%
SBM gave Dude Wipes the proof it needed to act decisively. The program exposed inventory blind spots and helped improve product availability in Kroger—ultimately supporting a renewed agreement and driving toward a projected 2–2.5x ROI.
