Supporting MOSH®’s retail growth through high-compliance execution at Target
Supporting MOSH®’s retail growth through high-compliance execution at Target
As MOSH® expanded its retail presence at Target, Survey provided the store-level visibility and execution support needed to navigate inventory challenges, changing merchandising requirements, and a fast-moving launch across nearly 2,000 stores.
The challenge
MOSH®, the brain health and wellness brand co-founded by Maria Shriver and Patrick Schwarzenegger, was accelerating its expansion beyond its direct-to-consumer roots with a major retail presence at Target.
As products rolled out to stores, MOSH® faced the realities that come with scaling at retail: inventory visibility challenges, out-of-stocks and low-stock conditions, and evolving merchandising requirements that could impact execution consistency and the shopper experience.
Promotional IRC materials were distributed before products had arrived in some locations, creating the risk of materials being placed without product on shelf. At the same time, product placement shifted within certain stores, requiring MOSH® to continually adapt its reporting and execution strategy.
MOSH® needed a retail execution partner that could improve store-level visibility, verify product availability, ensure promotional materials were placed correctly, adapt quickly to changing conditions, and provide reliable reporting across a large retail footprint.
The Solution
Survey launched a retail execution program across 1,913 Target locations, combining shelf audits, merchandising support, inventory reporting, and IRC placement verification.
When inventory issues emerged during the rollout, Survey worked closely with MOSH® to adjust execution plans, coordinate revisits, and ensure promotional materials were installed once product availability was confirmed.
Field teams also adapted to changing product and display locations, providing MOSH® with updated reporting and photographic verification of what was actually happening at shelf.
Through proactive communication, flexible execution, and continuous follow-up, Survey helped MOSH® maintain program quality despite a compressed timeline and evolving store conditions.
The Results
186 stores with improved product visibility
Actionable inventory insights
Turning retail visibility into action
Survey identified opportunities to strengthen product placement within Target stores. Products were repositioned to more prominent locations across 186 stores, helping improve visibility and shopper engagement.
Ongoing reporting provided visibility into inventory conditions across both the sales floor and backroom, giving MOSH® the information needed to prioritize follow-up and respond quickly to store-level issues.
For a growing brand like MOSH®, securing retail distribution is only the beginning. Consistent execution at shelf helps turn that distribution into visibility, availability, and sales.
Turning retail visibility into action
For a growing brand like MOSH®, securing retail distribution is only the beginning. Consistent execution at shelf helps turn that distribution into visibility, availability, and sales.
As Maria Shriver shared:
“Without a merchandising presence, you’re invisible. In retail, invisible means failing.”
By combining store-level visibility with flexible field execution, Survey helped MOSH® identify issues faster, improve promotional compliance, protect product availability, and strengthen its presence across Target stores.
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