How a Frozen Fruit Brand Recovered $550K in Lost Sales by Improving Shelf Performance
By improving retail visibility and responding to inventory gaps in real time, a fast-growing frozen fruit snack brand strengthened product availability, reduced out-of-stocks, and unlocked new growth opportunities across nearly 2,000 Target stores.
The challenge
After being acquired by a larger CPG company, a fast-growing frozen fruit snack brand set its sights on national expansion. Despite securing shelf space across nearly 2,000 Target stores, recurring out-of-stock issues limited product availability and created missed sales opportunities.
Without real-time visibility into inventory and execution gaps, the brand struggled to identify issues quickly, prioritize corrective action, and ensure products remained available when shoppers were ready to buy. To support growth, the team needed a smarter way to monitor availability and improve retail performance at scale.
The Survey Solution
The brand partnered with Survey to gain real-time visibility into product availability and execution conditions across its Target footprint.
The program included:
- Store-level visibility into inventory and availability issues
- Real-time identification of out-of-stock events
- Rapid corrective action to address performance gaps
- Improved shelf presence and planogram compliance
- Ongoing monitoring to reduce recurring availability issues
By connecting retail insights with targeted execution, the brand was able to identify issues faster, respond more effectively, and continuously improve shelf performance.
The Results
Faster product
rotation and stronger retail partnerships