Improving Pricing Accuracy and Promotion Execution at Dollar General
Survey gave us real-time visibility into store-level execution, allowing us to resolve critical compliance issues before peak demand.
The challenge
Ahead of the summer grilling season, a leading CPG brand launched promotional displays for charcoal and salad dressing products across Dollar General stores nationwide. The success of the campaign depended on:
- Accurate pricing
- Proper display execution
- Consistent in-store visibility
Without store-level insight, pricing discrepancies and execution gaps risked undermining the promotion, impacting both shopper experience and sales performance.
The Solution
Survey conducted Store Audits across 200 Dollar General locations to evaluate promotional execution and provide real-time visibility into store conditions.
Through in-store assessments and photo documentation, Survey identified key compliance issues, including:
- Missing displays
- Incorrect pricing
- Incomplete promotional setup
Audit insights enabled the brand to:
- Prioritize the most critical execution gaps
- Partner with retail teams to implement targeted corrective actions
- Quickly resolve issues ahead of peak seasonal demand
This approach helped translate store-level visibility into actionable improvements, strengthening campaign execution at scale.
The Results
By using Store Audits to identify and address execution gaps early, the brand was able to protect its promotional investment, improve in-store consistency, and drive stronger campaign performance during a critical sales period.
