Closing Shelf Voids to Unlock Revenue at 7-Eleven
Survey helped us identify and prioritize our highest-impact voids, turning missed distribution into measurable revenue growth.
The challenge
A leading beverage manufacturer identified widespread distribution gaps and shelf voids across its 7-Eleven footprint. Missing products were driving lost sales and limiting availability of priority SKUs.
The team needed a scalable way to:
- Identify underperforming stores
- Validate voids in the field
- Prioritize where to act based on revenue impact
- Restore availability quickly and consistently
The Solution
Survey conducted targeted Store Audits across 7-Eleven locations to provide store-level visibility into product availability and execution gaps. Using in-store verification and photo documentation, Survey identified missing SKUs and uncovered patterns of recurring execution issues.
To maximize impact, the brand used audit insights to:
- Prioritize high-opportunity stores and SKUs based on revenue potential
- Focus sell-in and replenishment efforts where they would drive the greatest return
- Deploy ongoing store coverage to monitor performance and prevent repeat voids
This approach enabled a more structured workflow from identification, prioritization, corrective action, and ongoing validation helping improve consistency across the store base.
The Results
By combining Store Audits with targeted follow-up, the brand moved beyond visibility alone to improve on-shelf availability and turn missed distribution into measurable revenue growth.
