Driving sales growth and improving product availability across Target's nationwide store network
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Driving sales growth and improving product availability across Target's nationwide store network
The challenge
A leading functional beverage brand experienced strong initial performance following a national retail launch. Over time, however, sales began to soften across multiple categories as inconsistent merchandising execution,out-of-stock conditions, and declining shelf visibility impacted in-store performance.
The brand needed greater visibility into store-level execution and product availability across its nationwide retail footprint. To sustain growth, the team sought a scalable solution that could identify execution gaps, improve shelf conditions, maintain secondary placements, and ensure products remained available when shoppers were ready to buy.
The brand needed a solution to:
- Improve product availability across stores
- Reduce out-of-stock and low-stock conditions
- Strengthen execution across primary and secondary placements
- Increase visibility into store-level performance
- Create a scalable framework for sustained sales growth
The Solution
Survey deployed a nationwide retail execution program supporting nearly 2,000 retail locations. Through a combination of shelf audits, merchandising support, and inventory management, field teams identified execution gaps, corrected availability issues, and improved overall shelf conditions across multiple product categories.
Weekly and bi-weekly store visits focused on maintaining product availability, restocking inventory, supporting secondary displays, and ensuring merchandising standards were consistently executed.
By combining store-level visibility with rapid in-store action, Survey helped the brand improve execution quality, monitor retail performance, and address issues before they negatively impacted sales.
After
Before
The Results
Driving sales growth and improving product availability across Target’s nationwide store network
By improving product availability, reducing out-of-stock conditions, and strengthening merchandising execution across nearly 2,000 Target locations, Survey helped the brand increase sales, enhance on-shelf visibility, optimize inventory performance, and gain actionable store-level insights, creating a scalable foundation for sustained retail growth and stronger category performance.