Protecting brand reputation through rapid nationwide product recovery
When a production issue threatened brand reputation and retailer relationships, Survey activated nationwide execution in days, removing impacted products from shelves across 45+ states.
The challenge
A leading personal care brand discovered that a production issue had affected one of its spray deodorant products, resulting in impacted units reaching store shelves. The issue created an urgent need to remove affected products before they could lead to customer complaints, product returns, lost sales, and damage to retailer relationships.
The challenge spanned grocery and drug channels across more than 45 states, including Kroger banners, HEB, and CVS locations. The brand needed a partner capable of executing at national scale immediately. Traditional field providers lacked the flexibility and speed required to respond within the required timeframe.
The Solution
On-Demand Execution at National Scale
Within days of program approval, Survey activated a nationwide field team to identify, purchase, and remove impacted products directly from store shelves before additional consumers could purchase affected units.
Leveraging a flexible workforce model and real-time execution visibility, Survey rapidly scaled across grocery and drug channels, helping the brand contain a potentially significant retail and reputational risk event before it could materially impact business performance.
The program included:
- Nationwide activation across Kroger banners, HEB, CVS, and other retailers
- Purchase and removal of impacted products from store shelves
- Follow-up visits in grocery locations to ensure continued compliance
- Rapid deployment across thousands of locations
- Real-time reporting and verification of completed recovery activities
