How a frozen fruit brand used Signal-Based Merchandising to fix OOS issues and recover $550k in lost sales

Signal-Based Merchandising

Signal-Based Merchandising

/ Frozen fruit brand OOS solution

By responding to inventory gaps in real time, this brand unlocked growth and efficiency across nearly 2,000 Target stores. 

Target stores visited nationwide 

of stores had insufficient inventory 

0 %

reduction in OOS within 8 weeks

0 %

in estimated lost sales identified

$ 0 k

potential ROI

0 %

The challenge

After being acquired by a larger CPG company, a fast-growing frozen fruit snack brand set its sights on national expansion — but ran into a major hurdle. Despite securing shelf space at nearly 2,000 Target stores, the brand struggled with frequent out-of-stock (OOS) issues.

They lacked real-time visibility into inventory gaps, which meant missed sales, poor shopper experience, and inefficient restocking. To meet their ambitious goals, they needed a smarter way to track and fix availability issues before they impacted the bottom line. 

The Survey Solution

The brand turned to Survey and its Signal-Based Merchandising program to solve the problem at scale.

The campaign included:
• Deployment of a dedicated Survey field team to 1,945 Target stores
• Real-time OOS detection using store-level insights
• Rapid in-store merchandising based on live data signals
• Improved shelf presence and planogram compliance
• Close collaboration between the brand and Trax’s on-the-ground workforce

By bridging insight and execution, the program created a continuous feedback loop that helped address availability issues almost immediately — and prevented them from recurring. 

The Results

of stores visited were not adequately stocked for restocking 

0 %

reduction in out-of-stock rates in just one week 

0 %

in estimated lost sales exposed and addressed 

0 k

potential ROI — driven by improved inventory availability and field execution 

0 %

Faster product

rotation and stronger retail partnerships

This success demonstrated the power of real-time data and agile field support in scaling a frozen category brand’s growth. 

"Signal-Based Merchandising gave us the speed and scale we were missing. Survey helped us turn shelf gaps into new growth opportunities — almost overnight." 

"What’s important is we reduced out-of-stocks from 50% to 15% by the end of the campaign. Then during our Walmart pilot, the ops team called saying they’d seen 40% more orders than forecasted—Survey had been running for eight weeks, and the impact was clear."